Widely known for his innovative programming, Ashley has been Artistic Director of LICMF for 10 years.  Under his stewardship the Festival has grown in stature to become an event of international significance, with world-class artists from around the world visiting Lincolnshire each year, with regular coverage from BBC Radio 3.

Following the conclusion of the 2016 Festival, Matthew Trusler - one of LICMF's most heavily featured performers - was appointed as Ashley's co-director.  Founder of the record label Orchid Classics and the Lenny Trusler Children’s Foundation, which raises money for desperately ill babies, Matthew was also instrumental in forming the Malmo International String Festival.

Matthew and Ashley have forged multi-faceted careers as musicians, festival directors and entrepeneurs, encompassing many aspects of the creative arts.  They are also co-founders of Mash Productions, a production company that exists to bring ambitious and innovative projects to life.